Social Innovation

In the box

While we are on the topic of change, let’s unpack that a bit.

Change is uncomfortable for many because of the fear of the unknown. If things work, why change? And if things are working well enough, can’t we just patch the holes and make it work perfectly again?

In the box is a comfortable place to be. It’s our realm of known. While life, and work, in the box may not be just right, may be leaving some of our significant goals by the waste side, it feels better, safer than engaging with all the possibilities, including failure, that live outside the box.

Many people come to me looking to use innovative techniques and creative methodologies to verify that their in the box work is the best place to be. The problem is, with that mindset, out of the box is out of mind, is besides the goal. Out of the box is ignored, or worse, actively rejected in favor of trying to cram all new innovation into the box.

I can’t stand for that. If you want to grow, if you want to make change, if you want to leave a mark on the world, you can’t be seeking the validation that the old, the small, the typical is right.

How do you crawl out of the box when it feels comfortable and the big bad world outside of the box seems too much to consider?

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