Something you may not know about me: at night I moonlight as a tahini saleswoman.

Okay, that’s a gross exaggeration. But I have now helped out the fabulous women at Soom Foods sell their products on two occasions, and both times I have had a blast. I like to help them for a few reasons:

1. Soom Foods was founded by three sisters, one of whom is my former boss, mentor, and dear friend, and consequently have grown to love the other Soom sisters.
2. I truly believe it’s the best tahini you can buy in the USA.
3. It aligns with my values of healthy, clean eating (if you don’t know, tahini is made from sesame seeds, a super food with wonderful health properties such as lots of protein, calcium, iron, and omega 3-fatty acids).

And their product sells itself, because it’s that good. It’s healthy, delicious, and inarguably something you need to have in your pantry if you are dedicated to that lifestyle.

Today it became obvious to me the reason why I love helping them selling their products:

You stop “selling,” and start inspiring, when you are selling something you believe in.

This sentiment extends well beyond the sale of tahini. It extends into the work we do and the things we love. Work no longer acts as “work” when it’s something you love, something you believe in. When you are working for a product, service, organization, or otherwise that you must share it with other people, that it beings you joy or excitement to spread the gospel, and that you genuinely believe in, things are different.

Let’s work towards finding that thing. Because time is precious, and your talents are not worth spending on anything that is otherwise.