Sustainable Living

Dressing Ethically


One of my favorite made in the USA items: the pantsuit from! You can wear it dozens of different ways.

When I tell people I am launching an ethical fashion company focused on made in the USA clothing, they inevitably look me up and down and ask me”is what you are wearing now made in the USA?”

The answer is generally “no, it’s not.”

But that’s for a reason, I explain. While I do try to show off my IMBY inventory, I have a limited number of made in the USA items in my closet. Why? Because I took the plunge into ethical fashion a little less than two years ago, and with the pledge to shop consciously, I also started shopping much less frequently. I have tons of clothes from my “pre-ethical” days, and I don’t think it’s ethical to throw all those perfectly useful clothes away to allow my closet to be “ethical-only.”

However, I haven’t bought a single new item of clothing since February 2014 that wasn’t made ethically or thrifted. That’s something I am proud to say. What I really realized in this process is that I simply don’t need much. I have more than enough clothes! I used to shop when I was bored or to kill time. Now anything I add to my closet now is something special, something that speaks to me, and something that fills a need.

To me, that’s being an ethical shopper– it goes beyond the label. It’s not throwing out all your old Zara and Forever 21 clothes, it making a conscious decision in this moment, moving forward, to be aware of how your clothes are made, and to tell the story of how you choose to spend your money.

That’s one of the main reasons I started IMBY, to help consumers who want to shop in this way find whatever they need easily, quickly, and affordably. And on my journey, I have come across so many other individuals taking this pledge and starting their own ethical companies. I am confident that ethical fashion is on the rise.

What does conscious consumerism mean to you?


Entrepreneurship, Professional Growth

The rat that launched my business

I have been a little off the radar lately. Let me fill you in on why.

In May, a series of events and unwanted rodents led me to discover that my new and quaint Brooklyn apartment was no longer the humble abode I had anticipated it to be. I left the apartment, moved in with my parents, and didn’t look back.

At the same time, I was starting to explore where I wanted to move next in my career. After three wonderful, challenging, and rewarding years of growth and learning at PresenTense, I felt it was time for a new challenge.

Unrestricted by a lease or a job, I had the opportunity to push my boundaries and dream big. So I decided to pursue something I have always wanted to: starting my own company. I started working on it on nights and weekends and on September 15, I officially left my job at PresenTense to start IMBY, an ethical fashion company.

I have SO much to share about my entrepreneurial adventure so far, the ethical fashion industry, and IMBY. Too much for this one post, so there will be many posts to come.

For now, I will leave you with a letter I wrote myself right when I started IMBY about what I wanted to remind myself during the process. I welcome your insight and feedback into IMBY, and if you are interested in getting involved, don’t hesitate to reach out.

Dear Sara,

You are starting to embark on an exhilarating, terrifying, challenging, and rewarding journey. Starting your first (or any!) company is not an easy feat. It will inevitably be one of the most fun and challenging things you take on. It will push you to your limits. Your passion will be tested. There will be long nights. And your creativity will soar. 
Sara, you will be a rock star. I believe in you. Sitting on the subway writing this letter I’m so excited for you and what’s coming. You have been preparing for this for years. You are completely and totally prepared and equally unprepared. 
I want you to remember some important things as you push forward. 
You will fail. And that’s ok. Failure it’s one or the most important aspects of the entrepreneurial journey. This is where you will learn more than ever before. 
Take in every day. Entrepreneurship is not solely about the final product but also the journey. Be curious and always be learning. Lean into discomfort. Live in possibility. 
The product will never be final or perfect. It will grow and evolve and pivot and change just like you will during this process. 
Remain humble and embrace support. You simply cannot do this alone. Ask for help. Admit when things are hard. Be vulnerable. You will do the best you can but others will be able to do things better. Accept their help, support, and guidance professionally and emotionally. 
Live the entrepreneurial experience you have always desired. Truly embody it. This is your first chance to test the waters, learn where you will sink and swim. You will sometimes need to fake it until you make it. Lean into that. 
The health of your business is directly correlated with your health and wellbeing. Don’t sacrifice taking care of yourself. Go to yoga, meditate, eat healthy, whole foods, and nourish yourself with what you need physically, emotionally, and socially. While it will be essential for you to push through discomfort at times, you will also need to draw the line and be kind to yourself. 
Be appreciative. You have an opportunity to do something amazing. Don’t forget that you are lucky to have the stars align in the right way to enable you to take this journey. 
Turn worry and fear into opportunities. You will, quite often, experience fear. There will be many unknowns. Recognize those moments and shift them into moments of power and action. For every negative thought, create a positive one. 
Create your own luck. Entrepreneurship is really hard, and it’s a matter of the effort you put in and the attitude you have. Allow yourself to believe you will succeed. Many people will doubt you along the way, understand that’s part of the process. Humbly accept their opinion then prove them wrong. 
When you make it big, don’t forget the little guys. 
You do you. You are different, you’re unique. You’re a troublemaker. No one is as dedicated to your mission as you are. Never forget that. 
Have fun. Don’t forget to laugh. Live in the moment. Don’t take anything too seriously. 
Make it rain. 
In possibility,
July 17, 2015 
General troublemaking, Professional Growth

On being best

As a New Yorker, it’s hard not to get swept up into the notion of being the best. Every year when the Forbes 30 under 30 list comes out, I count the years I have left to make a remarkable change, to be noticed enough to make the list. I feel the pressure nearly daily; scrolling through my newsfeed and Instgram feed I see the list of who is being asked to speak on panels, teach a class, who is being published in HuffPo or Fast Company. I wonder what do I have to do to prove I’m the best? How can I get published? Who will look to me to be the expert? How can I get on that damn 30 under 30 list?! I know I am not alone in thinking about these questions. I have had several conversations with friends who feel the same way. I am not sure if it is unique to NYC, but I sure think it is magnified here.

Today I was walking down the street and I realized something.

Am I trying to be the best, or my best?

These two options are quite different you see. The former, being “the best” at something is likely defined by society, by culture, by the Forbes 30 under 30 list. “The best,” is determined by others, by outsiders, not by yourself (unless you make those claims yourself, but then you end up like those coffee shops that say “best cup of coffee in the world!“).

Since I can’t deem myself “the best,” I realized, I can only be my best. To me, being my best means to live an authentic life, to do things we enjoy and that contribute, and that make us and others happy. We have genuinely believe in what we are doing, and in ourselves, before others will believe in us. And if our contributions go unnoticed? Perhaps they are not noticed by the media, by your boss, or even your friends or family, but if you are doing something you believe it in they are certainly noticed by the lives you are changing.

There’s a sticky note above my desk that says “do your best every day,” and I now know that is all I can do. While I can’t control who decides if I’m better at something than someone else, I can do my best work every day, and be the best version of myself. For me, that’s doing things I believe make a difference in this world (my work at PresenTense, volunteering at the Future Project, helping with PurposeFuel), taking care of myself (yoga, meditation, eating healthy, rest and relaxation), and being a good friend and family member. And the rewards I reap from doing those things are completely satisfying to me.

How do you do your best? What would it mean for you to do your best every day? Let me know in the comments.

Sustainable Living

Happy #FashionRevolutionDay

Today is Fashion Revolution Day. The movement urges individuals to shop in an ethical and socially responsible way, and to truly know where our clothes are coming from. I am a big fan of the movement, and not just for the day, but as a lifestyle.

My outfit for #FashioNRevolutionDay. Top and pants thrifted and made in USA, thrifted necklace, motojacket, warby parker glasses.

My outfit for #FashionRevolutionDay. Top and pants thrifted and made in USA, thrifted necklace, motojacket, warby parker glasses.

My friend Kristin started an apparel company called, where she manufactures beautiful, timeless, and versatile clothing in the USA. She is intimately involved with sourcing the fabrics (which are often surplus from places like J.Crew, who will throw out the fabric because of the slightest imperfections*) and the sewing of each garment in Denver, CO. I have been a big fan of since the beginning (you may be familiar with my versalette challenges!).

*Can you imagine what society would be like if we dismissed everyone who was imperfect? Why should we treat our clothing this way? Isn’t imperfection what makes the world beautiful. Just a thought.

Through one of the versalette challenges ( sells an item called the versalette which you can wear in dozens of ways, and Kristin has challenges to wear it 7 days straight!), I was introduced to Kestrel of Awear, and immediately took her pledge to be more cognizant of the clothing I purchase. Since February 2014, I have only purchased clothing items that are either thrifted, made in the USA, or socially responsible in their practices (she has some other options like vegan items, organic, etc.). It has been a wonderful and rewarding (and sometimes challenging) experience.

Here are a few things I’ve learned:

  1. Being mindful is important in all facets of life. Before I started following, I really never thought about where my clothes came from. Since then, I have realized how often we aren’t mindful at all, whether that’s with shopping, what we eat, who we spend our time with, or how our jobs make us feel. It is so important to decide what matters to you and pay attention deeply. To doing things with intent.
  2. I really don’t need much. I have so many clothes already from before the pledge that I really don’t need anything new. So I only purchase things I really love, and things I feel good about purchasing. I used to shop just to kill time, shopping at places like Forever 21 and buying ridiculously quantities of cheap clothing..’s items are more than I used to spend at Forever 21, but I feel great purchasing them, they are much higher quality, and I need less of them to be happy. Now I shop when I really want something new and can find something that meets my requirements.
  3. Just because I care about conscious consumerism doesn’t mean everyone else does. This topic is something I am really passionate about, but I can’t expect everyone to feel as passionate about it as me. I am sure many friends have passions that I don’t share! So I often share with people how I shop and answer their questions, but I choose not to proselytize them to join the cause. Issues like this are only powerful when they mean something to you.

So, as I write this in the flagship TOMS Shoes store in Venice, CA (which is plastered with signs saying things like “GIVE” and “we exist to make a difference”), I see myself continuing with the pledge in perpetuity, and I hope to expand it to other facets of my life. I often feel a bit like a fraud when I only buy ethical clothing but don’t pay as much attention to other things I buy. But you have to start somewhere, and this has been a rewarding and meaningful place to start.

Speaking of starting somewhere, how do you consume consciously? What do you pledge to pay more attention to this year?

Social Innovation

In the box

While we are on the topic of change, let’s unpack that a bit.

Change is uncomfortable for many because of the fear of the unknown. If things work, why change? And if things are working well enough, can’t we just patch the holes and make it work perfectly again?

In the box is a comfortable place to be. It’s our realm of known. While life, and work, in the box may not be just right, may be leaving some of our significant goals by the waste side, it feels better, safer than engaging with all the possibilities, including failure, that live outside the box.

Many people come to me looking to use innovative techniques and creative methodologies to verify that their in the box work is the best place to be. The problem is, with that mindset, out of the box is out of mind, is besides the goal. Out of the box is ignored, or worse, actively rejected in favor of trying to cram all new innovation into the box.

I can’t stand for that. If you want to grow, if you want to make change, if you want to leave a mark on the world, you can’t be seeking the validation that the old, the small, the typical is right.

How do you crawl out of the box when it feels comfortable and the big bad world outside of the box seems too much to consider?

General troublemaking

Don’t like it? Change it.

The troublemakers mantra: if you don’t like or agree with the way something is done, don’t do it that way. Find a new way. What’s stopping you?

This seems unbearably simple. Unnecessary to post about. So why is it so often ignored? What fear is holding you back?

My dad reminds me regularly: it’s easier to ask for forgiveness than permission.

General troublemaking, Professional Growth

The temptation of mediocrity

Mediocrity is pretty tempting. It doesn’t require much effort, much stress, or lack of sleep. Just show up, and do what you are told. Why push to change things? Why make things hard than they have to be?

If you want to be a troublemaker, mediocrity is not an option. Being average is not what makes change. It’s when you stand up for what you believe in, when you take the uncomfortable steps towards the unknown, when you power through the setbacks and strive towards something better, something stronger, something more powerful, that’s when you reap the benefits of being above average.

If you want to change the world, you have to be the changemaker. It’s not easy, and not always glamorous, but it has to be done. Why not be the one to do it?